CHAPTER 9: International Strategy

This chapter addresses the complexity of international strategy by answering three questions strategists ask when thinking about going international: 1) Why should we go international? What advantages might we gain? 2) Where should we expand? Of all the countries we could enter, which are the right ones? 3) How should we expand? What international strategy should we employ? How can we tell if we have the right one? And, what strategic options do we have for entering a foreign country?