Cutting Edge STRATEGY
Tools and Materials
to ENGAGE your Students
New Materials
Check out this new article and new case about Tesla to teach about innovative strategies. The new video animation teaches your students how to calculate a scale curve for Tesla.NEW VIDEO: PREVIEW
Strategy 2.0: New thinking on where to compete.
Examines new thinking on where to compete that requires a focus on internal competencies that allow a firm to compete at a job-to-be-done level. Explains why historical industry classifications are largely irrelevant.
Strategy 2.0: New thinking on where to compete.
Examines new thinking on where to compete that requires a focus on internal competencies that allow a firm to compete at a job-to-be-done level. Explains why historical industry classifications are largely irrelevant.
NEW VIDEO: PREVIEW
Strategy 2.0: Achieving both cost and differentiation advantage simultaneously.
Explains how many firms are able to succeed by simultaneously offering a differentiated product that is also low price (cost).
Strategy 2.0: Achieving both cost and differentiation advantage simultaneously.
Explains how many firms are able to succeed by simultaneously offering a differentiated product that is also low price (cost).
NEW VIDEO: PREVIEW
Strategy 2.0: Delivering unique value through platforms
Explains why the traditional approach to delivering unique value through core competencies has been superseded by firms developing a variety of platforms to co-create value with customers and partners.
Strategy 2.0: Delivering unique value through platforms
Explains why the traditional approach to delivering unique value through core competencies has been superseded by firms developing a variety of platforms to co-create value with customers and partners.
Jeff Dyer.
Ph.D UCLA
Professor of strategy at BYU and at the Wharton School and was one of only 10 professors at University of Pennsylvania to win the University’s top teaching award. Before becoming a professor, Dyer spent five years ...more.
Robert Jensen.
PhD U of Pennsylvania
Associate professor of Strategy and International Business and is a Whitman Faculty and Peery Research Fellow at the Marriott School of Management, Brigham Young University. He received his Ph.D. from the Wharton Sch...more.
Paul Godfrey.
PhD U of Washington
Currently serves as the William and Roceil Low Professor of Business Strategy in the Marriott School of Management at Brigham Young University. Paul has long focused on the social impact of business organizations...more.
David Bryce.
PhD U of Pennsylvania
Associate Professor of Management at the Marriott School at BYU and Director of the strategy program for undergraduates. He teaches
courses in competitive strategy, economics of strategy, and strategic management ...more.