Please browse our tools below. Each tools provides supportive exercises for a key strategy concept.
CH 2: PEST Analysis
Analyzing the macro Political, Economic, Social-Cultural, and Technological (PEST) aspects of a business environment.
CH 3: Resource-Based View of Competitive Advantage
Offers a description of the resource-based view theory, a prominent framework for understanding competitive advantage.
CH 4: Understanding the Scale/Experience Curve
Explains what a scale and experience curve is and how it is used to understand how volume influences costs.
CH 4: Scale Experience Curve Calculation
Explains what a scale/experience curve is and how it is used in strategic analysis
CH 5: Net Promoter Score
Describes a tool to assess whether customers are loyal and likely to promote your company's offering.