CHAPTER 10: Innovative Strategies

This chapter examines different types of innovative strategies that prove to be revolutionary or disruptive in their industries. Strategies that draw on more radical innovations often use new technologies or employ a fundamentally different business model than rivals, meaning they create, deliver, and capture value through very different resources and capabilities. The term business model refers to the rationale of how an organization delivers and captures value. This chapter outlines the rationale for a wide variety of innovative strategies, including eliminating value chain activities, low end disruption, high end disruption, blue ocean strategy, the sharing economy (two-sided market platforms), mass customization, free business models, etc.