VIDEOS

Please browse our videos below. Each video provides an engaging mini-lecture on a key strategy concept.

FULL VERSION

CH 1: WHAT IS STRATEGY?

Overview of business strategy as a plan to gain, and sustain competitive advantage.

PREVIEW

CH 2: Industry Analysis (5-Forces)

Overview of Porter’s 5 Forces model and the characteristics of attractive industries.

PREVIEW

CH 2: Clearly Defining Your Industry

You define your industry, customers & competitors, by jobs customers are hiring you to do.

PREVIEW

CH 2: Strategy 2.0: New thinking on where to compete.

Examines new thinking on where to compete that requires a focus on internal competencies that allow a firm to compete at a job-to-be-done level. Explains why historical industry classifications are largely irrelevant.

FULL VERSION

CH 2: Strategy 2.0: An example of where to compete.

Examines how Red Bull, Virgin, and Walmart all entered the beverage industry but that the attractiveness of the beverage industry differed significantly for each new entrant.

PREVIEW

CH 2: PEST Analysis

Analyzing the macro Political, Economic, Social-Cultural, and Technological (PEST) aspects of a business environment.

PREVIEW

CH 3: Internal Analysis: Strengths, Weaknesses, and Competitive Advantage

Overview of internal analysis—i.e. resources and capabilities that allow a firm to deliver unique value to customers.

FULL VERSION

CH 3: Resource-Based View of Competitive Advantage

Offers a description of the resource-based view theory, a prominent framework for understanding competitive advantage.

PREVIEW

CH 3: Strategy 2.0: Delivering unique value through platforms

Explains why the traditional approach to delivering unique value through core competencies has been superseded by firms developing a variety of platforms to co-create value with customers and partners.

PREVIEW

CH 4: Cost Advantage

Examines low price (cost) as a way to offer unique value and explores the five potential sources of cost advantage.

FULL VERSION

CH 4: Generic Strategies

Overview of the generic strategies companies can use to offer unique value.

PREVIEW

CH 4: Understanding the Scale/Experience Curve

Explains what a scale and experience curve is and how it is used to understand how volume influences costs.

PREVIEW

CH 4: Scale Experience Curve Calculation

Explains what a scale/experience curve is and how it is used in strategic analysis

PREVIEW

CH 5: Differentiation Advantage

Examines the sources of differentiation advantage, including the jobs-to-be done perspective.

PREVIEW

CH 5: Strategy 2.0: Achieving both cost and differentiation advantage simultaneously.

Explains how many firms are able to succeed by simultaneously offering a differentiated product that is also low price (cost).

PREVIEW

CH 5: Net Promoter Score

Describes a tool to assess whether customers are loyal and likely to promote your company's offering.

FULL VERSION

CH 5: Clayton Christensen: Understanding the Job to Be Done.

Christensen describes "jobs theory"-how customers "hire" a product to do a job for them.

PREVIEW

CH 6: Corporate Strategy

Overview of corporate strategy decisions regarding which lines of businesses to include in the firm's portfolio.

PREVIEW

CH 7: Vertical Integration and Outsourcing

Provides guidance on how managers can wisely decide which stages of the value chain to conduct within the firm, and which stages to outsource.

PREVIEW

CH 8: Strategic Alliances

Overview of how companies collaborate to create competitive advantages together.

PREVIEW

CH 9: International Strategy

Overview of the types of international strategy and the advantages associated with global expansion.

PREVIEW

CH 10: Innovative Strategies

Overview of the different types or categories of innovative strategies that prove disruptive to incumbents.

FULL VERSION

CH 10: The Explainer : Disruptive Innovation

Overview of Clayton Christensen's theory of disruptive innovation.

PREVIEW

CH 11: Competitor Interaction

Overview of competitor analysis and competitor interaction that assists in making strategic decisions

PREVIEW

CH 11: Strategy 2.0: New thinking on sustaining advantage through value layers

Explains why firms should shift their focus from protecting old sources of value to proactively courting disruption by building on their resources to continually create new layers of value.

PREVIEW

CH 12: Strategy Implementation

Overview of the process of strategy implementation, change, and alignment.

PREVIEW

CH 13: Corporate Governance

Overview of Corporate Governance and ethics as they related to strategy.