VIDEOS
Please browse our videos below. Each video provides an engaging mini-lecture on a key strategy concept.
FULL VERSION
CH 1: WHAT IS STRATEGY?
Overview of business strategy as a plan to gain, and sustain competitive advantage.
PREVIEW
CH 2: Industry Analysis (5-Forces)
Overview of Porter’s 5 Forces model and the characteristics of attractive industries.
PREVIEW
CH 2: Clearly Defining Your Industry
You define your industry, customers & competitors, by jobs customers are hiring you to do.
PREVIEW
CH 2: Strategy 2.0: New thinking on where to compete.
Examines new thinking on where to compete that requires a focus on internal competencies that allow a firm to compete at a job-to-be-done level. Explains why historical industry classifications are largely irrelevant.
FULL VERSION
CH 2: Strategy 2.0: An example of where to compete.
Examines how Red Bull, Virgin, and Walmart all entered the beverage industry but that the attractiveness of the beverage industry differed significantly for each new entrant.
PREVIEW
CH 2: PEST Analysis
Analyzing the macro Political, Economic, Social-Cultural, and Technological (PEST) aspects of a business environment.
PREVIEW
CH 3: Internal Analysis: Strengths, Weaknesses, and Competitive Advantage
Overview of internal analysis—i.e. resources and capabilities that allow a firm to deliver unique value to customers.
FULL VERSION
CH 3: Resource-Based View of Competitive Advantage
Offers a description of the resource-based view theory, a prominent framework for understanding competitive advantage.
PREVIEW
CH 3: Strategy 2.0: Delivering unique value through platforms
Explains why the traditional approach to delivering unique value through core competencies has been superseded by firms developing a variety of platforms to co-create value with customers and partners.
PREVIEW
CH 4: Cost Advantage
Examines low price (cost) as a way to offer unique value and explores the five potential sources of cost advantage.
FULL VERSION
CH 4: Generic Strategies
Overview of the generic strategies companies can use to offer unique value.
PREVIEW
CH 4: Understanding the Scale/Experience Curve
Explains what a scale and experience curve is and how it is used to understand how volume influences costs.
PREVIEW
CH 4: Scale Experience Curve Calculation
Explains what a scale/experience curve is and how it is used in strategic analysis
PREVIEW
CH 5: Differentiation Advantage
Examines the sources of differentiation advantage, including the jobs-to-be done perspective.
PREVIEW
CH 5: Strategy 2.0: Achieving both cost and differentiation advantage simultaneously.
Explains how many firms are able to succeed by simultaneously offering a differentiated product that is also low price (cost).
PREVIEW
CH 5: Net Promoter Score
Describes a tool to assess whether customers are loyal and likely to promote your company's offering.
FULL VERSION
CH 5: Clayton Christensen: Understanding the Job to Be Done.
Christensen describes "jobs theory"-how customers "hire" a product to do a job for them.
PREVIEW
CH 6: Corporate Strategy
Overview of corporate strategy decisions regarding which lines of businesses to include in the firm's portfolio.
PREVIEW
CH 7: Vertical Integration and Outsourcing
Provides guidance on how managers can wisely decide which stages of the value chain to conduct within the firm, and which stages to outsource.
PREVIEW
CH 8: Strategic Alliances
Overview of how companies collaborate to create competitive advantages together.
PREVIEW
CH 9: International Strategy
Overview of the types of international strategy and the advantages associated with global expansion.
PREVIEW
CH 10: Innovative Strategies
Overview of the different types or categories of innovative strategies that prove disruptive to incumbents.
FULL VERSION
CH 10: The Explainer : Disruptive Innovation
Overview of Clayton Christensen's theory of disruptive innovation.
PREVIEW
CH 11: Competitor Interaction
Overview of competitor analysis and competitor interaction that assists in making strategic decisions
PREVIEW
CH 11: Strategy 2.0: New thinking on sustaining advantage through value layers
Explains why firms should shift their focus from protecting old sources of value to proactively courting disruption by building on their resources to continually create new layers of value.
PREVIEW
CH 12: Strategy Implementation
Overview of the process of strategy implementation, change, and alignment.
PREVIEW
CH 13: Corporate Governance
Overview of Corporate Governance and ethics as they related to strategy.